Airbnb - how to make your property stand out

If you haven’t heard of it already (where have you been?!) Airbnb is an innovative online marketplace that allows people to rent holiday homes, apartments, hostels and hotels all over the world. The platform follows the popular image-led style of Instagram and Pinterest and allows users to browse images and reviews of each apartment, room or hostel before they book. There’s a huge range of choices with Airbnb. It offers accommodation to suit everyone, from luxury apartments to backpacker hostels. The wide range of accommodation, locations and budget options have made the Airbnb platform a first stop for many travellers, from the adventurous student on a budget, to the holidaymaker looking for a home-from-home.

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For an interior photographer like me, Airbnb has opened up more opportunities for work too! Photography is key to the success of the platform and high quality property photography is a must for any landlord or property investors letting out their property on Airbnb.

And the property market has really taken to Airbnb! Landlords and property investors are finding that Airbnb can generate more income than a standard longer-term tenancy. I’ve been checking out some recent research from the Residential Landlords Association, which shows that 1 in 3 landlords are moving towards this short-term model. The reason for this? Simply put, it yields a higher rent.

Of course, nothing is ever that simple! There are some risks to landlords and property investors switching to the short-term letting model. Perhaps the biggest risk is that in order to generate more income through Airbnb, you need your property to be full all the time. This means that you need to invest more in making sure that your property really stands out from the rest.

Another challenge that landlords and property investors encounter is that more time is required in the day-to-day running of an Airbnb let. With Airbnb, you become a ‘host’ as well as a landlord, and with visitors staying a minimum of 1-2 nights, this means that you need to carry out more tasks than you perhaps would usually. These include welcoming guests, arranging for the property to be cleaned after every visitor, taking payments and handling queries and complaints. As a result, many landlords and property investors are turning to management companies, who handle these day-to-day tasks for them.

Lavanda is one such company. I have been working as a freelance property photographer for Lavanda for over a year. Their Lavanda Agent platform enables estate agents and property investors to ‘capitalise on the full potential that exists within the short-term rental market’. Good quality interior photography is crucial to companies like Lavanda, as they help property investors and landlords to set themselves apart from local competitors and generate additional income from properties through short-term lets. A photograph of the property is usually the first thing a potential client will see, so is important that the interior photography on their site really shows each property at its very best.

So why should you invest in a good airbnb photography?

As an Airbnb host, property investor or landlord, you want your property to be full all year round. A real key to succeeding with the Airbnb platform lies in good quality interior photography that makes your property stand out from the rest. A photo is the first thing your Airbnb clients will see and with thousands of properties on offer, you need to invest in property photography that gives your place the ‘wow factor’!

Airbnb holidaymakers don’t just want to stay in your property, they want to experience the lifestyle that is on offer. A skilled interior photographer knows all the best ways to capture the essence of that lifestyle in a picture.

How to make your Airbnb property stand out: tips from an interior photographer

  • Your Airbnb property should feel to your hosts somewhere between a home and a hotel. To achieve this, high quality presentation is key. Professional Airbnb photography should present your home in its best light, so make sure that your property is clean and tidy. A professional interior photographer will know how to style your photos to show them at their best!

  • Make sure your interior photographer knows how best to highlight any unique quirks and special features in your property, such as architectural features or luxury items of furniture.

  • Location is often as important to potential guests as the accommodation itself, so make sure your property photography shows off elements of the local area too.

  • Every guest is looking for something different, but all guests like to know exactly what they are getting before stepping foot in the door, so make sure you photograph every room as well as the outside of the property. Having your home photographed by a professional interior photographer is the surest way to achieve that.

So why choose me?

My service provides access to high quality photographic equipment at an affordable price. Using studio lighting and my years of experience, each room will be photographed in a way that maximises the available light and space. Your images will then be professionally edited and delivered back to you by email within 24 hours from the day of the shoot. I’d love to chat more about your requirements. Please give me a call on 07795463308 or email oliverkersh@yahoo.co.uk

Pricing:

10 professionally edited images: £75

15 professionally edited images: £95

25 professional edited images: £130

Blue sky edits: £10 per photo

Lewis Hampton - Property Photography Diary

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Any photographer loves it when a great new client calls them out of the blue and asks to work together! That’s exactly what happened with Lewis Hampton property. They asked me to photograph some of their properties near Huddersfield and we’ve been working together ever since. Cut to two years later and I’ve taken all of the professional photography photos on their site!

Lewis Hampton are a London-based property management company and their vision is to provide safe, secure rooms, apartments and indeed homes where you can socialise, study and stream in premium surroundings, at an affordable price. Their properties are perfectly located near city centres, hospitals or universities and come fully equipped with everything that you need

As a property photographer, one of my biggest challenges is how to really get the most out of a space and what it has to offer, taking pictures that show each space at its best. Luckily, Lewis Hampton Property let me get a bit creative. Its brilliant when a client trusts your expertise and lets you find the best way to shoot.  A few of the resulting photos are below. Let me know what you think!

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Interior Photography Pub Series: Sam's Chophouse

If you saw my last blog post you’ll know that as an interior photographer, my aim is not just to photograph a building but to tell it’s story. And in my opinion, there’s no better place to tell a good story than in the pub. Literally.

There are so many great pubs in Manchester, but they are fading fast. So in a bid to preserve these great institutions, I’m photographing and blogging about some of my favourites. Next up in my Interior Photography Pub Series: Sam’s Chophouse. Sam’s is one of Manchester's most celebrated pubs and it’s a haven for any interior photographer, whether or not they have a passion for pubs! 

Situated on the junction of Back Pool Fold and Chapel Walk, Sam’s Chop House is a traditional Victorian bar and restaurant serving cask ales, fines wines and traditional British food.

Established in 1872 and originally inhabiting a basement space on Manchester’s Market Street, Sam’s was the brain child of Samuel Studd, a Fleet Street Newspaper seller who moved to the city to fulfil ambitions of being a pub landlord. Along with his brother Thomas, the two later went on to open Mr Thomas’s Chop House, which can be found situated over the road on nearby Chapel Street. 

Upon returning to London for reasons unknown, Sam left his brother Thomas as the official guardian of both venues. There is little information on whether Thomas lived out the rest of his days as innkeeper to these establishments, but the buildings have remained and although the houses have changed custodial hands many times throughout the last century (29 to be exact), probably the most notable to date would be landlord Bert Knowles. Bert was landlord throughout the 1950s and he was firm friends with local artist L.S Lowry, who regularly frequented Sam’s Chop House. Knowles is said to have met Lowry at Art School and their friendship continued into adult life. Lowry is remembered by past staff members as being a warm and kind-hearted gentleman.

Sam’s closed down in 1996 and was left empty until 1999 when it was taken over. Thankfully the new owners preserved everything that makes it unique – the dark wood, Doulton tiles, copper pipes and mismatched furniture gives Sam’s an old-fashioned charm without being contrived. It’s almost like a Dickensian film set, with great beer and a sturdy British menu. Exactly the kind of space I like to photograph.

The place just oozes history. The brass plaques on its walls commemorate some of the many local societies and clubs that were formed there and Sam’s has also seen many famous patrons over the years. In 2011 to commemorate the life and works of L.S Lowry, a brass sculpture was commissioned by current pub owner Roger Ward. The sculpture was designed and created by local artist Peter Hodgkinson to mark the 35th anniversary of Lowry’s death but also to celebrate the bars most renowned customer. The life size sculpture sits in permanent residence at the bar in Sam’s Chop House and has attracted visitors from near and far who come to sit and have a pint with this local legend.

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Interior Photography Pub Series: The Marble Arch Inn

Working as an interior photographer, my aim is not just to photograph a building but to tell it’s story.  And in my opinion, there’s no better place to tell a good story than in the pub. Literally. 

I’ve been an interior photographer for a number of years and there’s something about the traditional British pub that intrigues me. Its the clumsy mix of old and new decor, features and trinkets collected over the years, that give them an unmatched, atmosphere. And although I photograph new pubs that deliberately recreate this aesthetic, its the unconscious, unplanned accumulation of quirks in a traditional British pub that makes it so authentic. Sadly the number of these landmarks are in decline, so I’m intent on telling the stories of these unique places before they’re gone. First up in my photography series of great British pubs: The Marble Arch.

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Bought by Marble Beers in 1998 and thus achieving Free House status, The Marble Arch played host to the Marble micro brewery up until 2011.Offering up an array of 100% vegan beers, this Northern gem has firmly secured its place as a 'go to' destination for beer connoisseurs. 

Records tell us that a public house has stood on this spot since at least 1850. The 'Wellington Inn' occupied the corner of Rochdale Road throughout the mid Nineteenth century and the building was later owned by publican giants of the era: Bernard & John McKenna (George and Dragon aka Band on the Wall). Renovated in 1863 by theatre architects Darbyshire & Smith; the pub later changed its name to the 'Wellington Vaults' and has continued to welcoming thirsty Northerners for over a century.

Over the years, many of the pub’s most celebrated features disappeared from view, meaning that unsuspecting punters could be forgiven for not appreciating the true loveliness of its interior. Yes the slightly wonky floor still remained, but most likely hidden under sticky patterned carpets and the exquisite tiled walls are said to have been hidden behind plaster board until its second major renovation in the 1990’s.

Now fully restored back to its former glory and granted Grade II listed status in 1998, The Marble Arch is a true delight for an interior photographer! And we can be assured that the stunning Victorian décor will be preserved and celebrated for many years to come.

If you're looking for affordable interior photography that really shows your pub or venue at its best, please drop me an email  or call me on 07795463308.